Emily Lee, Grace Martin, Gracie Koo, Peyton Grase, & Rachel Weiss

Our mission is to create a dynamic design campaign that promotes public transportation in Los Angeles by encouraging metro use, highlighting its positive impact on reducing environmental pollution, and fostering a culture of eco-consciousness in urban mobility. Through vibrant and engaging promotional materials, we hope to reimagine the metro experience, making it more accessible and appealing to new users. The campaign will include digital outreach, showcasing the eco-friendly impact of public transit, an enhanced navigation system in collaboration with the TAP and LA Metro App, and incentives like discounts and rewards. By promoting key destinations and sustainable routes, our message is clear: the metro has something for everyone, supporting a greener, more connected Los Angeles.